Why custom melamine is simple but effective

Choosing the perfect way to represent your company or brand can be tricky. The same theory applies for when it comes to stocking the right products in your stores, boutiques and museums. However, with the right products, you can have a simple yet effective solution and we’ve got that solution for you. Custom melamine products for your stock, branding or company is very effective for a number of aspects. But why is custom melamine so effective? Melamaster will tell you.


The main objective for getting your brand logos or designs printed on custom melamine products is so that it can be recognisable from a glance. In order for people to recognise your brand or design, their minds have specifically examine it at various times then be able to reinforce that into their memory. Your messaging, identity or designs have a fraction of a second to bring a particular artist or organisation to mind, so achieving this is both a science and art. To have this printed on a custom melamine product can be achieved effectively as you will be printing onto a non-traditional piece of merchandise like a pen or post-it notes.

Prompt Emotional Reaction

The art of gift-giving or holding sentimental stock in stores changes as trends adapt. It’s no secret that we are living in a digitally driven world and sometimes, a tangible product is all it needs to prompt an emotional reaction. This is great as the custom melamine products we offer can be used all around your home; making it the perfect gift or item to stock in your shops. This means that your products are not only recognisable but can elicit an immediate emotional response making it mean that little bit more.


The basic reality of design is that simple logos, messaging and designs are more memorable regardless if you are a business looked for branded goodies or an aspiring artist who wants to have their designed printed on custom melamine products. Making your design or custom melamine print memorable allows for the receiver to associate with it. This isn’t as simple as it sounds. To be able to differentiate yourself from a world of branding, logos, products etc, can be very tricky. However, with a custom melamine product, you are offering a tangible product. This makes it even more memorable and more than anything, it makes it useful. A product that someone can physically use is always going to gain brownie points.

Aesthetic Appeal

The simple principle is if you have stunning designs, logos and branding but you place it on an un-aesthetically pleasing design, no-one is going to want or associate with your product. Keep in mind that no matter how simple or complex your design might be, if it isn’t easy on the eye, it will not be of benefit to you or your company. With a choice of homeware products within our custom melamine ranges, your designs will be paired with the perfect choice of gifts or stock.

Simple is effective

When it comes to designs and brandings, the simplest of ideas are right in front of you. It’s not just a matter of creating the perfect custom print, it’s also about conveying product or service offering message. Get stuck in with a custom melamine product and give your clients or customers something worth having. If you have any questions, call us for a chat and we can give you all the details you need.

Melamine UK and its history

Melamine is ever increasing in popularity within the UK when it comes to homeware and crockery. Every now and then, we like to take one step back and be grateful for the products we have on offer. However, we can appreciate that everyone may not have an understanding of Melamine as we do, so we’re going to delve a little deeper in its history and why Melmaster are the experts when it comes to Melamine UK.

What is Melamine UK?

Melamine is a resilient and wear-resistant alternative to porcelain that can be used in a number of environments. Melamine has qualities that makes it almost safe to be dropped and almost impossible to shatter, chip or crack. Sounds pretty cool right? But where has this material come from and why has it become so popular?

What is it made from?

It is a thermosetting plastic resin made from the organic compounds of melamine and formaldehyde. When these materials are combined with carbon hydrogen and nitrogen, it becomes a substance that is malleable and can be moulded to create tableware and crockery.

How is it made?

The beauty of Melamine UK is that each manufacturer produces it completed differently. However, the process at its basic remains the same whereby the combination of materials is mixed in with setting agents to produce the melamine resin. Its properties, superior appearance and quality is what sets it ahead of other materials and can be found across a number of industries. Its ability to be combined with colouring compounds and polymers means that any desired shape can be permanently made making it the perfect addition to any household, shop or boutique, especially with a trade account.

Where did it come from?

According to most sources, Melamine is often associated with being invented in the 40s and 50s, however, it was actually most commonly used at this time. Melamine was in fact first invented in 1834 by a German scientist called Justus von Liebig. His invention is still going strong and impacts many lives still to this today and contribution to the development of sustainable products; why else would we stock such an amazing product.

When Justus von Liebig invented Melamine, even he himself didn’t realise the capacity of his own invention. First isolated and limited as a colourless, crystalline compound which was created in a lab. At this time, there was no practical use for the substance, however, following the cost of melamine dropping to an all-time low, the material became hugely popular with manufacturers and its success speaks for itself as Melamine UK still continues to be a great alternative to porcelain.

Following the ever increasing popularity of Melamine, brands were created with the sole purpose of manufacturing melamine into dinnerware.

Why is it so good?

Melamine became very successful because of its adaptable nature. When lifestyles changed post-WWII, melamine dinnerware was there to support this. Lifestyles became more casual with families and friends enjoying prosperity and social activities allowing them to indulge in leisure activities. What better use for melamine than to compliment the likes of picnics and poolside meals. But, it isn’t popular just down to its diversity. Melamine is hardwearing, scratch resistant and easy to clean. It’s resistance to heat allows it to be user-friendly; imagine a plate remaining cool even when hot food is dished into it. Its dishwasher safe and above anything, they look great.

Melamine is a desired item across the UK and if you’re considering stocking it in your shops, then here are some more reasons as to why you should.